Martin Reeves

Martin Reeves leads the BCG Henderson Institute worldwide, BCG’s think tank on new approaches to strategy and management. Martin is also a member of the BCG Henderson Institute’s Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

A regular public speaker and a repeat TE[email protected] presenter, Martin is also coauthor of Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.

Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning.

Featuring this expert

The Future of Work | Making Technologies Work for All

moderated by Katya Klinova with Antonio Andreoni, Tess Posner and Martin Reeves

Event Webinar | Jan 19, 2021

What are the choices we must make to ensure technology empowers, augments, rewards, and respects the majority, not the few, given its increasing defining role in future economies and societies?

Offsite links

An Agenda for the Future of Global Business

Feb 27, 2017 Harvard Business Review

Harnessing the Secret Structure of Innovation

Mar 20, 2017 MIT Sloan Management Review