Between Rational and Irrational

INET President Rob Johnson talks to Columbia University’s Richard Robb about his new book, Willful: How We Choose What We Do (Yale University Press, 2019).

Economists have generally understood human behavior as either rational (the classical model) or irrational (the behavioral model). Robb argues instead for a third framework, the type of decisions that we do for their own sake—behavior “for-itself.”


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